Mike

Copywriting Framework

Copywriting is really the ONLY thing that stands between your products and your potential customers. If your copy sucks, then no one will buy. If your copy inspires curiosity, interest, desire, and confidence, then it will likely convert. Surprisingly, one of the most important aspects about great copy isn’t so much about using the right words …

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How To Split-Test Landing Pages With Thrive Themes Optimize

If you’re not collecting emails as a business, then you should expect to be forgotten! Collecting emails lets you keep in contact with your leads and customers. You can build a relationship with them. Get to know them. Discover their needs. And ensure that your products and services are actually helping them. Without this interaction, people that …

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